Case studies
Over the last five years The Crook Partnership has been privileged to work with some great companies. The following mini case studies are provided to give an impression of the breadth of work we do.
Transport case study
Technology induced change and programme management - FTSE 100 transport and travel organisation.
View case study
Airline case study
Strategy and business growth for a major airline co-operative.
View case study
Telecomms case study
Fundamental organisation structure and governance review for a major telco.
View case study
Public body case study
Cost reduction and organisation review for a major public body.
View case study
Media case study
Merger integration of two major media companies.
View case study
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| Transport case study |
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The Crook Partnership designed and delivered an IT-enabled programme of work focused on transforming the company’s tourist business. |
Client Situation |
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- Revenues had fallen as a result of increased competition from low-cost airlines and other factors. This had resulted in a fundamental review of the entire business which resulted in an urgent need to shift to an effective web based sales channel.
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| Important Issues |
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- A key business requirement was urgently to deliver a web based sales channel for tourist resulting in lower costs and improved customer utility.
- The key challenge was how all of this would come together when historically the company had a poor track record of delivering major business changes programmes dependent on new technology.
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- Interpret business strategy and design a multi-million pound programme of work integrating business and IT activities.
- Development of business cases for key initiatives.
- Re-engineering of cumbersome processes designed for a different business.
- Design and management of an IT programme of work to support the business and deliver the programme on time.
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| Benefits |
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- Protection of declining revenues.
- Strengthened value proposition in the marketplace.
- Increased competitive advantage.
- Strengthened staff capabilities to deliver change.
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| Airline case study |
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The Crook Partnership developed an eCommerce strategy to transform the operating cost base and market proposition as part of a wider transformation programme. |
Client Situation |
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- Complex business processes had organically grown to service a long standing customer base who had grown to like the high-touch services offered by the organisation. New entrants were showing it was possible to deliver better services using eCommerce technologies for less.
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| Important Issues |
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- The organisation was about to be split into three separate companies for legal reasons.
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| Activities |
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- Identify key value drivers across the business.
- Determine the end to end business process model.
- Identify exemplars and best practice eCommerce.
- Determine how best eCommerce could add value.
- Develop a business case.
- Design a clear business and IT roadmap.
- Design an eCommerce governance structure.
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| Benefits |
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- Clear plan on how to transform the cost base of the organisation whilst using eCommerce to re-educate customers on how to use the company’s services.
- High level eCommerce technology plan.
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| Telecomms case study |
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The Crook Partnership reviewed the organisation structure, governance and supporting processes for a major international telecomms client. |
Client Situation |
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- The client wanted a fundamental review of its structure and governance.
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| Important Issues |
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- Unusual corporate structure with conflicting stakeholder motivation, complex governance process and inconsistent management incentives.
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| Activities |
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- Analyse current corporate structure and operating environment.
- Design potential structural solutions.
- Assess financial, legal, tax and audit implications of any change.
- Present preferred solution to Board Committee and main Board.
- Plan implementation of preferred solution.
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| Benefits |
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- An organization structure that is more clearly focused on supporting growth and delivering business benefits.
- Greater clarity and focus over management roles and responsibilities.
- More effective board supervision and improved transparency at Board level over the business strategy and performance.
- A more effective audit and internal controls environment.
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| Public body case study |
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The Crook Partnership reviewed the operating costs of major UK Not For Profit organisation spread across two London sites and presented options for cost reduction to Board.
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Client Situation |
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- The client had an ambitious 3 year plan but was faced with a funding gap. We were asked to review the “as-is” operating model and costs and propose cost savings.
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| Important Issues |
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- Previous projects to reduce cost had failed due to lack of operational buy in.
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| Activities |
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- Establish baseline costs and staffing levels.
- Assess processes and assets.
- Identify preliminary targets and workshop chosen areas to develop solutions.
- Fast-track projects start implementation.
- Present ideas to Board and peer review.
- Prepared implementation plans and milestones for the chosen options.
- Advised on centralised versus localised model scenarios for service departments.
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| Benefits |
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- Clear plan on how people and non people costs will be saved tied into the 3 year plan.
- Savings by director in performance objectives.
- New working practices passed through unions.
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